Equity Media to Acquire WBOK 1230 AM

Team that includes actor/producer Wendell Pierce and partners set to
assume ownership in the second quarter of 2019
Wendell Pierce

Equity Media, the team comprised of New Orleans native and actor/producer Wendell Pierce; Cleveland Spears III, president and CEO of the Spears Group;, Troy Henry, managing partner of Henry Consulting; and Jeff Thomas, founder of Thomas Media Services, has announced it will be moving forward with the acquisition of WBOK 1230 AM, under a newly formed company, Equity Media. The group has executed a purchase and sale agreement to assume ownership from Los Angeles based-Bakewell Media and is expected to close on the sale in the second quarter of 2019.

Troy Henry

In 2009, Danny Bakewell, Sr. and his son Danny, Jr. established Louisiana’s only African American news talk platform.  WBOK broadcasts informative programming targeted to African Americans and has established itself as a top platform where all New Orleanians can receive their news and share their views. The acquisition is partially financed by partners of Equity Media and debt-financed through Liberty Bank, making the new ownership team 100 percent Black-owned and funded.

Cleveland Spears III

“We are extremely excited to be a part of advancing the legacy of The Bakewell Family and WBOK Radio as an indispensable source of news for the city of New Orleans, especially the African American community,” said Equity Media. “The opportunity to elevate the station by ensuring that it provides a well-rounded view of major issues that affect the day-to-day lives of African Americans is something that we all feel immensely passionate about.”

Upon finalization of the sale and FCC approval, the diverse and talented group of African American entrepreneurs will complete a full assessment of the organization, programming, and brand identity, with plans for a re-launch of the station in mid-summer. “WBOK has always been the voice of the African American perspective in New Orleans, and there is no one more equipped to that mission than this team,” said Danny J. Bakewell, Sr., Chairman of Bakewell Media. “Each of these talented individuals brings such a wide range of experience and expertise, and we look forward to all the great things to come for WBOK Radio.”

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